The Company
Leading exclusive ecommerce marketing subsidiary providing services to the financial industry including business solutions, publications, webinars, webcasts, conferences, events, and continuing education.
The Position
The Marketing Manager will be part of a dynamic marketing team responsible for development and implementation of totally integrated, multichannel marketing programs to promote business services to financial organizations and professionals.
The ideal candidate will be responsible for developing and supporting B2B marketing including email, web site, search and social media, direct sales activities, cross organizational planning and strategy as may be required
Duties and Responsibilities will include:
- Integrated Marketing: assist in developing a multi-channel/integrated marketing plan for various programs utilizing marketing tools including: direct mail, email technology, search engine optimization, social media, print collateral, tradeshows, webinars/seminars, conferences/events, online exposure and web exposure
- Online Marketing: write compelling copy for campaigns, partner web pages, blogs, and social media
- Strong Relationship Skills: interpersonal skills to maintain executive-level interaction with all program partners; coordinate marketing efforts with internal and external creative agencies, in-house production team
- Budgeting: Maintain a marketing budget
Desired Skills and Experience:
- Bachelor’s degree with 4-6 years B2B experience in digital direct marketing and project management
- Ideal background should include experience marketing SaaS solutions
- Experience leveraging Salesforce.com as a marketing/sales vehicle
- Familiar with Eloqua, Marketo, Act-on, Pardot automation preferred
- Experience with SEM, SEO, brand marketing, lead generation
- Superior project management skills to manage multiple projects
- Proficiency in Microsoft Office software applications – MS Word, Excel. Strong PowerPoint skills required
This position has been filled.
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