Integrated Marketing Manager

The Company

Leading B2B developer and distributor of technology solutions. An established thought leader on emerging technologies and a trusted business advisor to finance professionals.

The Position

The Integrated Marketing Manager is responsible for the development and execution of integrated marketing plans supporting a specific product portfolio, from strategy to execution and reporting. This person will develop compelling integrated marketing campaigns that drive engagement, conversion, loyalty, and advocacy. This position will take a data-driven approach to go-to-market planning across both inbound and outbound channels.

Key Duties and Responsibilities

• Leads the development and execution of marketing plans for specific products and programs.
• Develop a multi-channel marketing approach using social media strategies, paid searches, advertising, influencers & partnerships, and events/trade shows to drive qualified demand.
• Plans, creates, builds, tests, deploys, and optimizes marketing programs using content and marketing automation strategies.
• Forecasts, measures, analyzes, and reports on the impact of marketing activities on sales pipelines, revenues, and sales cycle lengths.
• Reaches, connects, engages, and converts customers by delivering unique, relevant content via the use of multiple online and offline marketing channels.
• Owns development of compelling content and collaterals including webinars, whitepapers, case studies, blogs, live streams and web pages that support each phase of the buyer’s journey.
• Collaborates actively with internal and external partners and agencies including, product, sales, rev ops, social media and PR on product specific goal setting and execution tactics.
• Guides content strategy and messaging architecture (including advertising, landing pages, websites, emails, collateral, and other external-facing assets) in collaboration with product marketing and communication/PR team.

Skills and Qualifications

• Bachelor’s degree; advanced degree viewed favorably.
• 5-7+ years of B2B marketing experience, preferably in professional services, information services, information technology, business solutions.
• Proven experience developing and implementing integrated marketing plans and campaigns.
• Excellent verbal, written, visual/presentation and communication skills. Ability to quickly create content including emails, website copy, blogs, videos, social content and more.
• Ability to work with deadlines.
• Ability to work independently and with limited oversight to accomplish objectives and evaluate results.
• Strong knowledge of marketing and advertising best practices.
• Expertise and proficiency in marketing automation platforms, CRM solutions, email marketing, social media, and SEO/SEM campaigns. Experience with Salesforce and Pardot is an advantage.

Lynda Liner
203-750-8838 x103
lliner@victoriajames.com

If you would like to inquire about this Marketing Manager position, or would like to find out about other current job opportunities, register with us today!