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Senior Marketing Director - Victoria James Executive Search Inc.

Senior Marketing Director

Senior Marketing Director
Posted by on August 24, 2015 in , ,

 

Description:

Our client seeks a seasoned marketer to define superior customer experiences that drive engagement and business results.

Position: Senior Marketing Director
Status: CLOSED

Responsibilities:

  • Maximize marketing effectiveness and efficiency through close partnership with brands.
  • Challenge traditional marketing thought bringing new approaches.
  • Drive towards one integrated multichannel plan, through providing input and support throughout the business planning process.
  • Identify and secure the necessary cross company resources to ensure flawless launches.
  • Review and recommend market research, customer trends and analyses to surface actionable insights to inform the targeting, positioning, messaging, tactics and business results.
  • Lead teams to develop marketing solutions that address business challenges.
  • Partner with internal teams to define scope for agencies, staffing plans, agency evaluations.

Professional Experiences Required:

  • Experience building and managing new businesses and new target markets.
  • Needs to have a robust marketing background outside of Pharma with documented success.
  • Demonstrated success advancing initiatives across organizational and geographic boundaries.
  • Strong branding skills, developing brand equity and increasing brand value.
  • Leading through change and adversity.
  • Team leadership and people development with proven success in capability building.

Key Competencies:

  • The candidate needs to understand the dynamics that are shaping the healthcare landscape.
  • Familiarity with cardiovascular therapeutic area.
  • Strategic thinker with a collaborative, and influential drive for results across matrixed organization.
  • Creative business plan development – that brings new perspective and market possibilities.

Qualifications:

  • MBA required
  • 10 – 15+ years of experience including 5+ years in a leadership / managerial role
  • Proven success with CPG marketing in both Pharma and outside of Pharma
  • Brand management experience
 

This position is closed.
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