Senior Manager, Digital Analytics
The Company
Global franchise organization
Subject matter expert for web and analytical tools
Responsibilities
- Design and manage advanced analytical solutions
- Analyze and provide data-driven insights related to navigation behaviors
- Lead team of analysts in delivering regular reporting and insights
Position: Senior Manager, Digital Analytics
Status: CLOSED
Requirements
- 5+ years of Digital Analytics experience
- Subject Matter Expert in Google Analytics, Tag Management platforms
- Working knowledge of Adobe Marketing Cloud tools including Analytics, Target, DTM, and Audience Manager
- Strong understanding of Digital Marketing and ecommerce strategy and design
- Experience in developing segmentation and data-driven strategies to drive customer-marketing activities
- Experience leading and developing a team
- Ability to drive customer insights to optimize marketing campaigns and digital experiences
- Ability to evaluate concepts and present recommendations to senior leadership
- Bachelor’s Degree required
Relocation is available
This position is closed.
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