Marketing Technology Consultant / Technical Architect

Our client helps businesses engage customers with data-driven insights that reach out and touch consumers across all channels. Powered by SAS, our client has helped such customers as IKEA, Hyundai, World Vision, Genzyme/Sanofi and Godiva break through the digital wall for unparalleled connections with consumers.

Overview:

We’re looking for a Marketing Technology Consultant/Technical Architect who will join our client’s growing consulting practice. This exciting company has major customers and a dynamic growth environment, and you’ll find opportunity to innovate at the intersection of digital and big data.

We need to find a talented individual who has deep experience in marketing technology, along with the ability to understand client needs and translate them into successful solutions.

Responsibilities:

As a Marketing Technology Consultant/Technical Architect, you’ll be working directly with clients to design and implement solutions to help them maximize their use of customer data for marketing purposes.

Our client has a preferred partnership with SAS, providing a range of consulting services supporting SAS’s category-leading Customer Intelligence suite. You will receive extensive training on the SAS platform, as well as the company’s own proprietary data management and analysis products.

• Interacts with both technical and non-technical customers, attains relevant technical and business requirements, analyzes information and designs comprehensive solutions.
• Manages customer communications, conflicts, and negotiations related to overall solutions design.
• Develops visually rich and professional conceptual design documents targeted to varying audiences of business and technical aptitude.
• Develops detailed configuration specifications documentation targeted to technical consultants.
• Conducts solutions presentations and obtains customer acceptance to solution design.
• Validates solutions after they are built, and provides solution walkthrough with customer. Guides customer through solution deployment.
• Participates in pre-sales project scoping activities consisting of (but not limited to):
        – Requirements, deliverables, assumptions and exclusions documentation
        – Project resource and delivery timeframe estimates
        – Client discovery and requirement meetings
        – Other pre-sales activities such as discovery and technical deep-dive sessions, Proof-Of-Concept (POC) development with prospects
• Travels to client sites for onsite discovery and solutions presentations. (Up to 25%)

Qualifications:

• 5 to 7 years of experience in marketing technology, especially campaign management, marketing databases, reporting
• Experience with one or more of the following enterprise marketing tools:
        – SAS, incl. Customer Intelligence, Marketing Automation, Visual Analytics, Marketing Optimization
        – Unica
        – Neolane
        – Tableau
        – Oracle Marketing Cloud
        – Teradata
• Desirable: experience in data analysis
• Desirable: experience working at marketing service provider or consultancy

 

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