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Director/Vice President, Analytics and Measurement - Victoria James Executive Search Inc.

Director/Vice President, Analytics and Measurement

Director/Vice President, Analytics and Measurement
Director/Vice President, Analytics and Measurement
Posted by in Analytics, CLOSED, Digital Marketing, Job Listings, Vice President

The Position

The Director/VP Analytics will be responsible for converting “big data” into business value. The analytics leader will guide a team to help the business better understand sales performance and optimize marketing effectiveness both domestically and globally.

Primary Responsibilities

  • Lead internal analytics team in the production of cyclical and ad hoc reporting analysis
  • Forecast sales performance, product mix expectations, and promotional program impact
  • Work closely with VP of Marketing Technology to measure digital media effectiveness through digital attribution data monitoring
  • Aid in the design of new promotions by providing predictive forecasting of performance
  • Represent findings and recommendations to key internal and external stakeholders
  • Partner with IT to ensure appropriate data infrastructure and data integrity
  • Manage 3rd party vendors and analytics budget
 
Position: Director/Vice President, Analytics and Measurement
Status: CLOSED

Skills and Experience

  • BA/BS in Mathematics, Statistics, Finance, Accounting, Economics or Computer Programming
  • 10 years experience in business/marketing analytics function
  • Strong hands-on quantitative modeling skills and competency in SQL, SAS, BI segmentation, predictive and descriptive modeling
  • Background in retail analytics, digital marketing and CRM preferred
  • Expertise and knowledge in testing methodologies such as A/B, multivariate, etc.
  • Experience with 2nd and 3rd party data
  • Data visualization expertise
 

This position is closed.
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