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Comments on: Direct Mail or Email? Stamp or Swoosh? https://v.do-dev.com/news/direct-mail-or-email/ Victoria James Executive Search Inc. Tue, 17 Jul 2018 08:39:23 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Marc Davis https://v.do-dev.com/news/direct-mail-or-email/#comment-515 Tue, 13 Feb 2018 22:17:17 +0000 http://v.do-dev.com/?p=13390#comment-515 In our digital age, the cost of online communication is near zero. However, the effort for the customer to delete an online communication is likewise near zero. Generally speaking, direct mail has a tactile effect that is familiar to older consumers and novel to younger consumers.

Different problems have different solutions. There is a role for direct mail today, sometimes as a solo solicitation channel but often as part of an integrated channel strategy. The best solicitation channel or channels are determined by several factors including an understanding who is being targeted and how they are likely to respond.

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By: Michael https://v.do-dev.com/news/direct-mail-or-email/#comment-511 Tue, 13 Feb 2018 16:05:19 +0000 http://v.do-dev.com/?p=13390#comment-511 I have found that Direct Mail still works. We routinely send “Snail Mail” to customers that don’t open their emails (non-openers) and get very strong response rates. Direct Mail as a prospecting tool is diminishing, but its not obsolete.

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